Make sure you are checking the same Binance account that the funds have been sent to. Usually, the amount is credited within 15-20 minutes.
You can also try and find the transaction in your Binance account under Orders > Spot Order > Purchase / Sales History > Binance Access tab.
If you have not located the funds, please create a ticket describing your inquiry in detail. If possible, please indicate the ID of the transaction in question in the corresponding field of the contact form.